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Research and Markets: Learn Current Issues in Consumer Attitudes and Behaviour Towards Health and Nutrition Choices in the Middle East

01/12/11 by admin | No Comments

Posted in: Health

(PRWEB) April 1, 2005

Research and Markets (http://www.researchandmarkets.com/reports/c14763) has announced the addition of 2004 Market Guide To the Middle East: Attitudes and Actions Towards Health and Nutrition Choices to their offering.

The 2004 Market Guide to the Middle East is mandatory reading for marketers targeting Middle Eastern shoppers. You’ll learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition.

It gives you the hard data needed, together with the insights and understandings necessary for good planning and decision-making. You’ll meet the healers, investors, managers, and other consumer segments that make up each market. Also to be learned are new approaches for positioning products and communications.

The 2004 Market Guide to the Middle East includes one report. The report contains detailed information on the consumer market for health and nutrition in Saudi Arabia. All of the international reports are organized and formatted alike, for easy comparison between countries by the reader.

The report focuses on shoppers in Saudi Arabia. Data is provided for all shoppers, men and women, age groups, income groups, and other sub-groups. Some data is also provided for regional market comparisons.

Topics covered in the report include:

    Commitment to Being Health Active

    Drivers of Healthy Eating

    Health and Weight Management

    Benefits of Eating Healthy

    Food Choices

    Nutritional Knowledge

    Package Labeling and New Brand Influences

    Food Processing Issues/Organic Products

    Meal Preparation and Shopping Occasions

    Motivational Segments and Benefit Platforms

    Demographic Data Tables

    Questionnaire with 2003 Total Percentage

    Responses

For more information visit http://www.researchandmarkets.com/reports/c14763

Laura Wood

Senior Manager

Research and Markets

press@researchandmarkets.com

Fax: +353 1 4100 980

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